Understanding websites and popular types of advertising

 What is a Website?

A website is a series of web pages containing information that are connected to each other and accessed via the internet. In the current digital era, websites have become an important element in human life.

For visitors, websites provide easy and fast access to search for information, buy products, or gain new experiences. Meanwhile, for business people, websites can improve company branding and facilitate online product sales.

What is advertising?

Advertising is one of the best promotional media used by business people to encourage consumer interest. With advertising, businesses and brands hope to increase interest and sales of their products.

However, creating advertisements is not easy. As business competition increases, you are required to be more creative in creating online or offline advertisements for your company.

What is CPC?

CPC stands for cost per click and is a metric for calculating the costs that website owners charge advertisers for each number of clicks from visitors.

Investopedia said that most website owners use third parties to get advertisers. Google Ads is the largest advertising platform that bridges websites as providers of advertising space, with advertisers.

The fee that advertisers must pay is called CPC. Meanwhile, the advertising model is called PPC advertising or pay per click ads.

The CPC metric is very important for measuring the effectiveness of an ad. If the CPC is too high, it will be difficult to achieve the targeted ROI.

What is CPM?

You can easily understand what CPM is in advertising through its abbreviation. CPM or known as cost per mille is an advertising success metric that is used to measure how many advertisements are seen by the audience.

When you create ads based on CPM parameters, you will pay advertising fees based on the number of ads seen by people on the internet.

Technically, CPM will charge advertising fees per thousand impressions on a particular website. If an ad is seen by 2,000 viewers and the ad costs 100,000, then you only need to pay 200,000.

What is CPA?

CPA is short for Cost per Action. By definition, CPA is a digital advertising payment model where a publisher will get a commission when a user does something (action). The action given can be in the form of filling out a form, registering for a promo or newsletter, downloading an application, and purchasing a product.

CPA uses a Pay per Leads system so that every time there is action there will be a commission given. The nominal commission that will be obtained also differs according to the type of action received. The commission usually ranges from 1-10% of the product price.

Apart from that, CPA is a derivative of affiliate marketing. Therefore, the way CPA works is almost the same as affiliate marketing in general. Even though the commission obtained from CPA tends to be smaller, the opportunity to get the number of leads can be higher.